For companies who are lucky enough to have their own websites on the internet, getting future clientele to visit can sometimes be a big problem. But there is a way out of this with a technique called keyword ranking which brings the website to the top of landing pages, also known as search engine ranking, for people to view.
Human beings are very funny creatures and as such, they have habits which can be predicted very well. If they are looking for a particular website, they will call up lists of companies in the same field that they are looking for. But here is the funny part; the majority of them will only choose to check out the first five or so at the top of the list. Even if there are several hundred sites on the same subject, it is the top five or so that will get all the attention and this is why it is imperative that any website be aiming for those positions.
To get the website up in the first five positions some third party companies analyze which words that people associate with the relevant site. For example, if the site is about wild animals in captivity the word or phrase used may be ‘caged lions’ or ‘tigers in cages’. This third party company then writes articles with these phrases incorporated in them but changes the articles slightly over a few rewrites so that it has several covering the same basic ideas. Then the articles are placed on different websites to start the interest up.
Once people start looking at the articles, certain ‘back links’ in the articles, put in by the third party company and usually underlined or highlighted in blue, can be clicked on to take that person to another site for more information. This site then is the one which is trying to get to the top of the list as mentioned earlier. The more clicks it receives, the higher it goes up the list until it reaches the right position and this now is where it should start to get more business from the general public.
How the third party company makes its living is to charge for the articles, the constant ‘dripping’ of the many articles onto different websites and ‘blogs’ across the internet and the maintenance of the whole thing to make a website very popular indeed. This in turn should mean that more sales will be made by the company who is trying to get its name known so it is well worth the expense of employing the third party company.
Of course, not every third party company can do this work as proficiently as others so care must be taken to find the right one. Try looking at the website itself and look at any testimonials that website owners have written to get some idea of what one can expect by using this company. Sometimes it is a matter of trial and error but with a little care, most companies should see a difference in the long run.
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Search Engine Marketing is nothing but the source you use to develop your online business. Online marketing is getting more and more popular. Most of the work is handled in the internet. So, just by owning a website you cannot progress in your business. Your online business should reach more people through internet. And that is why online marketers use search engines for marketing their products or services. Some of the effective search engine marketing methods are: pay per click, Article submission, blog posting, banner advertising etc.
Firstly, create a well designed website, which is a base to develop your online business. The website should be designed in such a way, so that it could be easily accessible by any one. The content of your web page should be written using keywords that is closely related to your business. The keyword should be used wisely in your content, but should not be overloaded. The title tag should be derived using the keyword. The keyword plays the main role in search engines. So, before choosing the one, do some research and find out the relevant one that suites your business. Avoid writing unwanted things in the contents. This will make your visitors boring and force them to leave your site.
Video Marketing
Video Marketing is the one of the online and offline marketing strategy through which you can reach people who lives abroad. Through video marketing you can create strong trust in the audience. You can clearly explain or demonstrate the workings of your product, its utility and other benefits. Even a 2 minute online video can gain you hundreds of potential customers. Video Marketing will do great wonders in search engines. There are numerous video submitting directories through which you can gain plenty of customers. Some of the popular video directories include you-tube, Google, MySpace, Yahoo etc.
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Keyword optimization is one of those key elements to creating a successful website. People often make the fatal mistake of not taking time out to develop an accommodating keyword or keywords. Choosing the right keywords is essential and can make all the difference.
When people create keywords they usually think of a few keywords quickly, optimize their page quickly and then submit it to the search engines. This type of action will usually result in poor rankings and you definitely don’t want to do that.
Instead what you want to focus on is figuring out what keyword or keywords will best suit the type of website that you have. The first step you can take is to actually go onto your website and review it. What kind of content and information do you give to the people on your website? Think about what kind of words or key phrases that best summarize your website. What kind of keywords would potential clientele use in order to find your site?
You may want to take down some words or any ideas that may come into mind. Create a list and if it becomes too much you can always eliminate some of the other poorer quality ones. What you want to try to do is select phrases containing one to two popular keywords that relate closely to the type of business you are dealing with.
Make sure that when you start your keyword optimization each phrase should pertain to each page. Make sure you try to limit repeating keywords for multiple pages otherwise they may compete with each other. Each page should have different information to match with the different keywords.
The next step would be to visit different search engines or more popularly WordTracker to find out which keywords are most important. There are tools in those websites that help you figure out which keywords are popular and which are constantly being searched for by people. They’ll give you a ballpark figure as to how many times that word is being searched within the month. That way you can better find the keyword that will best communicate you website to the people. This tool will help tremendously and it will for sure help you into narrowing down the best keywords for your website.
Google PPC search engine management is the quickest way to drive targeted traffic to your website, increase sales and introduce new products or services
Google AdWords is the perfect advertising medium for reaching a wide audience across one or multiple countries.
However, the challenge of a properly managed AdWords campaign is to advertise your product or services to your targeted audience in such a way that the advertising cost of getting a client is less than the profit you make from a sale.
After all what’s the point of paying for clicks and becomes an expensive process
How do I know if I might need PPC search engine management services?
As you probably know by now that PPC advertising is not merely a matter of outbidding your competitors to get the top spot on Google. Your keywords have to meet a Quality Score (QS) based on the relevance of your keywords, ads and the landing page you use.
If you find that it takes too much of your time to manage a profitable PPC campaign you’ll benefit from using the services of a pay per click management company. However, here are other reasons to consider if you find that your PPC costs are too high to make a profit:
Your click through rates on your ads are very low
Your Quality Score is poor and it negatively effects your bid prices
Your first page bids are high
Your ads do not show very rarely
Your landing pages are not converting
What’s the implications of Poor Quality Score for PPC search engine management?
Quality score is metric Google use to determine the quality and relevance of your ads which affects your bid prices. In addition to ad text relevancy your keyword’s CTR, historical keyword performance, landing page quality, your account’s performance and other relevancy factors also plays a role.
If Google allocates a low QS (1-3) to your keywords it usually means that there’s something wrong with your landing page.
If your QS is poor Google will pick this up almost immediately as soon as you activate any of your AdWords campaigns. So, before making your campaign live make sure that your QS is not low since it might be difficult to recover from the initial poor QS.
We all want to get more traffic to our website. But is there an easy way to do it with your existing website? You can…and here are some easy ways:
Meta Keywords
Make sure your meta keyword appears in the meta section of your webpage. This will tell search engines what you think your page is about. Don’t repeat keywords endlessly and keep variations of the same keyword to five or less.
Page Title
Here is the words that appear on your web browser at the top when you open your page. The title tag is the page title. You can easily improve your title to include keywords you wish to rank for. Make sure that your title is readable. Layering words in a nonsensical way will turn off your readers. Be sure to keep your title reasonable lengthwise as well. It should be less than 60 characters.
H1 Tags
Put your keywords in the H1 tags in your webpage. This is basically telling the search engines that this is a keyword to focus on and they will rank these keywords higher for you.
Meta Description
This is the brief writeup found when your website is located on a search results page. This is important to have your keywords included in it. Also, make it attractive to the reader as that can help drive people to your website.
Use internal page linking
For the keywords you want to rank for, make sure that the internal pages on your website have links to your page using anchor text for what you want to link for. These links add importance to your website in the eyes of the search engines.
So there you have some easy ways to boost traffic and search engine rankings!
Google’s page rank (PR) system is a useful tool that is often misunderstood by webmasters. In case you are not familiar with the PR system, it is basically a 1-10 ranking of websites based on their popularity. For example, sites like Facebook and Google might have page ranks of 9 or 10, while you personal page may have a PR of zero. While a high PR does not guarantee that your site will get tons of traffic, it is certainly a good indicator of search engine success.
How do you check PR? There are a number of great services that can diagnose this attribute including Firefox plug-ins and websites. A simple Google search for “page rank” can lead you in the right direction. I always have a PR bar in my browser window just so I can check out my competition when researching keywords.
Why should you care about page rank? It is a good indicator of how many back links your website has, how much traffic it gets, and how your page stacks up against the competition. Once you become more familiar with researching your competition you will realize that high PR sites often trump low PR sites regardless of content. However, just like everything else in the world of website marketing, this is not an exact science.
One of the biggest mistakes new webmasters make when trying to move up Google’s search results is concerning themselves with page rank. Having a high PR in no way guarantees search engine success! In fact, it is entirely possible to rank above a PR-5 site with your PR-0 page. As always, search engine success comes down to how well you market your page for certain keywords. While a high PR is a good indicator of website popularity, it is only a small factor in promoting your website.
Overall, Google page rank should be looked at as a tool to help diagnose the popularity of your website. If you are having trouble raising your page rank do not worry! Keep building back links and marketing your site. As long as you are seeing improvement in your monthly traffic, PR will take care of itself.
There are many different factors to work on in order to ensure that SEO is effective. It is a difficult process; one minor error affects the entire website’s search performance. However by following a few simple rules, this situation is easily avoidable:
Hidden errors
A website often contains unnecessary errors that prevent the search engine spiders from crawling it.
- The web server should return a ’200 OK’ code when visited by the spiders; if an error code is returned it will not be indexed.
- The HTML code must be error free; some HTML errors can prevent your site from being indexed.
Images and Flash animation
The main content of a website should be shown through text. Although images and flash animation improve the website’s appearance, search engine spiders do not understand them. Additionally, flash does not work on the new Apple software (iPads and iPhones).
Content
Avoid including articles or affiliate links that can be found on other websites. A website’s content should be distinctive and trustworthy; if you know a lot about a particular topic, write detailed facts about it. This will make the spiders believe that your website is the best place to visit for information on that topic.
Site planning
The site’s architecture should be carefully planned. If there are a group of web pages that are all related, it shows the search engines that the website is more than just a random collection of web pages.
Keywords
Top listings in Google are achieved by using specific and effective keywords.
- Longer keywords are more search engine friendly. Specificity is crucial; specific keywords direct more potential customers to your website.
- Shorter keywords are less likely to direct a potential customer, and are far more competitive.
Link building
Back links guarantee a high search engine rank. Links have a great deal of impact, and the more targeted the link, the better.
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There is no guarantee for getting in the top 10 of Google, but there are definitely some ways to help make that happen!
For the throngs of so-called experts advertising on the Web claiming they know the recipe to Google’s secret sauce, I would have guessed by now they would have retired to their own private island to spend the millions made cracking Google’s’ search engine code.
Let’s be clear. NO ONE can guarantee getting your website on page 1of Google. That would mean claiming control over a 3rd party as large and as fluid as Google.
Google tweaks and fine tunes their search engine applications on an hourly basis. Some tweaking routines are automatic; others are performed by a small army of master and doctoral mathematical candidates to improve Google search results, build new Google applications, run quality checks across Google data centers all over the world, and thwart the legions of spammers and hackers who seek to manipulate Google search results.
There are however, a variety of tactics and strategies you can use to achieve top 10 results in Google. I am proud to say my web development company has achieved hundred of Top 10 positions for clients and we are adding more to that list every day.
Following are some factors that will attract Google to your website and put you high in their search results.
Having a search engine friendly website
Is your website search engine friendly? Google publishes technical guidelines and suggestions for building a search engine friendly website.
Is your website easy to use?
Is your website constructed in such a way that makes it easy for human users to navigate and find information?
If your visitors can’t find what they are looking for in 5 seconds or less they are going to leave your site and move onto the next website.
Google analyzes the amount of traffic a website receives, the amount of time spent on web site pages, and much more. This means Google can determine the popularity of a website by both the amount of visits and length of time spent browsing your web pages.
This would be a good time to ask yourself if your website is interesting and engaging.
Existing Competition
Is there a large amount of online competition for your business? If you have a website selling women’s shoes, flowers or real estate, getting on page 1 of Google will be extremely difficult. If your website focuses on custom made duck-calls, the page 1 goal gets easier. You can get some idea for how competitive a search term is by looking at the amount of pages returned for a search query.
Go to Google and search for ‘women’s shoes’. The small black print just below the Google search box shows there are over 73 million references for this search term, not to mention the 1,000 lb. gorilla websites who are going after the same search phrase such as Macys, DSW, Overstock and Zappos.
Brand new website
Is your website brand new? If your website and domain name are new it may take longer for Google to come through and cache your website. Sometimes this will happen quickly and sometimes it takes weeks. Other experts agree it takes 6 to 8 months for a new website to gain any substantial ground on Google. Over the years I have seen it both ways where some new sites get fast recognition from Google and others don’t.
Some businesses will buy an existing domain name to get some traffic and ranking early on in the process. But this will depend on how competitive a search criteria you are going after.
Itsy Bitsy Website
Do you have a small website, less than 10 pages? Did you know that each individual page in your website is an opportunity to explain to Google what you are all about?
You can find out approximately how many pages Google has found for your website by searching your domain name in Google. In the Google search box type the following: site:www.yourdomain.com. This is also a good way to analyze your online competition by finding out how many website pages they have and how they have formed their meta-tags.
Think of Google as a huge digital library. As you walk into the library there are so many books (websites) on Google’s shelves. Each webpage in your site would be equal to the page count in a book. Is your website the thickness of a comic book, sandwiched in between War & Peace and the Webster’s Dictionary?
Slow loading website
Does your website load slowly? A recent upgrade in Google has webmasters agreeing that it’s advantageous to have a fast loading website. Rumor has it that Google will not downgrade or penalize a slow loading website, but others are not so sure. Factors that influence a website’s loading speed that you may control include the design, development framework, and hosting platform.
Flash website
Is your website made completely in Flash? If you’re using a Flash website you’re not going to be found by search engines. Flash websites require expert modifications to be found by Google.
My website meets all the criteria mentioned above, how come I am not getting better search engine results?
For those of you who already have a website that employs ‘best practices’ for ‘on-site optimization’, but still not getting to the top of Google, there are steps you should take in building your websites ‘off-site optimization’.
On-site optimization
On-site optimization is the work performed on your website pages and all digital assets associated with your website, domain name and website hosting server. Some best practices for on-site optimization are as follows:
1) Use unique and descriptive title meta-tags on every web page.
2) Use unique and descriptive description meta-tags on every web page.
Take a quick look in Google by searching site:www.1800Flowers.com. The results will show that every page in this website has unique title and description tags. This is of paramount importance in getting a website found on Google as it relates to search queries.
3) Demonstrate proper use of HTML text and HTML links as it relates to the subject matter of your website. A good hyperlink is descriptive. In the illustration below ‘Atlanta Homes for Sale’ links to a page with lots of information about homes for sale in Atlanta. Avoid using words such as ‘Click Here’ in your hyperlinks.
4) Be sure that your website navigation is accessible for Google to crawl. You should also submit a owner verification file and a XML site map to Google, Yahoo and Bing. This is a free service and will help communicate how to find all your web pages and associated files.
5) Demonstrate correct use of ALT tags for images and other visual assets. ALT tags are widely used in ADA compliant websites. The ALT tag is good for humans and search engines in extending the description for any digital asset displayed in your website.
6) Use of Robots.txt file in the root directory of your website. (You can take a peak at any website’s robots text file, providing they have one, by typing the following in your web browser:
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